Hooks…

What are they?

A hook is something that literally “hooks” you as a prospect.

Meaning it grabs your attention.

If you’re on LinkedIn most likely:

• You’re scrolling around LinkedIn on the feed
• Reading each post trying to gain knowledge about {solving a problem}
• And would have seen 100s of posts

So the hook is the first 2 lines + the creative used in a post.

And it must:

• Be short and snappy.
• Show a timeframe & result in those two lines
• Must build curiosity, fear or pain.