The Ultimate B2B GTM Playbook: 90-Day Revenue Acceleration Blueprint
Introduction
This playbook distills 5 years of B2B sales strategies into a proven system that has generated over $2.4M in pipeline opportunities for my clients. It's designed for founders, sales leaders, and GTM professionals who need predictable revenue generation.
What You'll Learn
- The exact outreach sequence that books 20+ meetings per month on LinkedIn
- How to identify and message your ideal prospects without getting ignored
- The "PVS Method" for transforming cold connections into warm conversations
- My 5-step qualification framework that increases close rates by 37%
- Why most LinkedIn strategies fail (and how to avoid the common pitfalls)
Section 1: Research & Targeting
Ideal Customer Profile Development
The foundation of every successful GTM strategy is precision targeting. Follow these steps:
- Customer DNA Analysis
- Review your last 10 successful deals
- Identify 5-7 common characteristics
- Create your targeting criteria based on these patterns
- LinkedIn Search String Formula
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Use this exact search string format:
Copy
(title:"Chief Revenue Officer" OR title:"VP of Sales") AND ("SaaS" OR "Software") AND "Series B"
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Save 3-5 variations as search alerts
- Decision-Maker Validation
- Look for these 3 indicators of buying authority
- How to identify hidden influencers through comment analysis
Section 2: Connection & Engagement Strategy
The 30-Day Pipeline Builder
- Pre-Connection Warming
- The 2-comment technique before sending a connection request
- How to make your profile irresistible to your target prospects
- Connection Request Templates
- 5 proven templates with 70%+ acceptance rates
- Personalization variables that increase response by 3X
- Follow-Up Sequence
- The exact 4-message sequence with timing intervals
- Response handling decision tree